Honasa Consumer has appointed Richa Gupta as Senior Vice President, strengthening its leadership team as it looks to accelerate growth across digital commerce channels. In her new role, Gupta will lead the company’s ecommerce business, overseeing growth across marketplaces, quick commerce platforms and emerging digital channels.
She will be responsible for advancing Honasa’s ecommerce strategy, deepening consumer engagement and identifying new growth opportunities across the company’s portfolio of brands.
Gupta brings more than two decades of experience spanning ecommerce, consumer businesses, category management and business transformation. Before joining Honasa Consumer, she held leadership positions at Amazon India, Nykaa and Ekart Logistics, where she played a key role in driving business growth, expanding categories, building strategic partnerships and improving operational performance.
With extensive experience in beauty, ecommerce and consumer-focused innovation, Gupta is expected to play a pivotal role in shaping the next phase of growth for Honasa Consumer’s digital commerce business.
Commenting on the appointment, Varun Alagh, Co-founder and CEO, Honasa Consumer, said, “At Honasa, we’ve always believed that the future of consumer brands will be shaped by a deep understanding of consumers, backed by technology and innovation. E-commerce is not just a channel for us, it is where we build relationships with consumers, learn from them, and respond to their evolving needs. Richa brings a strong combination of strategic thinking, operational excellence, and deep e-commerce expertise. Her experience in building and scaling pioneer marketplaces will be invaluable in helping us strengthen these connections and unlock new opportunities across our brand portfolio. We’re excited to welcome her to the team.”
Commenting on joining Honasa, Richa Gupta said, “I’ve long admired Honasa’s ability to build brands that stay closely connected to changing consumer needs while continuing to innovate and scale with agility. The company has created a strong foundation across beauty and personal care, and I believe there is significant headroom for growth as digital commerce continues to expand and evolve. I am excited to join this talented team and contribute to strengthening our e-commerce capabilities, deepening consumer relationships, and driving sustainable growth across brands and channels.”
