Adobe and LinkedIn have partnered to launch ‘AI Essentials for Marketers’, a global learning initiative designed to help marketing professionals build practical AI skills and adapt to the evolving demands of AI-powered marketing. The programme aims to equip marketers with role-specific expertise that can be applied across content creation, campaign development, audience targeting, analytics and strategic planning.
Developed by marketers for marketers, the initiative features short-form learning modules tailored for busy professionals seeking flexible upskilling opportunities. The programme builds on Adobe’s ongoing investments in digital education through Adobe Digital Academy and Experience League, as well as LinkedIn Learning’s extensive library of professional development content, which includes more than 2,300 AI-focused courses.
AI Essentials for Marketers will initially offer four role-based courses covering key marketing functions, including digital marketing, content and creative, social and communications, and data and analytics. Available in 47 languages, the courses have been designed using insights from LinkedIn’s Economic Graph and developed by BrandWorks, LinkedIn’s in-house team of marketing and creative experts.
The courses will be available free of charge through LinkedIn Learning, while Adobe Experience League will provide additional learning resources, hands-on experiences and customer case studies. Participants will also receive certificates of completion that can be showcased on their LinkedIn profiles, helping validate and highlight their AI skills as the technology continues to reshape the marketing landscape.
Rachel Thornton, Chief Marketing Officer, Enterprise at Adobe, said, “Marketers everywhere are eager to embrace AI but need the right skills to do it with confidence. AI Essentials for Marketers is about more than mastering new tools; it’s about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era. Through Adobe and LinkedIn’s partnership, marketers can now access hundreds of hours of content, training, videos and expertise from a global community of marketers and technologists who are using and shaping AI and marketing tools and products. Training and re-skilling are top of mind for CMOs, and at Adobe we are excited to partner with LinkedIn to make it easier and faster for teams to learn and train on what’s next for marketing, creativity and AI.”
Jessica Jensen, Chief Marketing Officer, LinkedIn, said, “Marketers are navigating the shift to AI and it is both daunting and exciting. LinkedIn’s labor market report provides insights for marketers to see where the industry is going and to understand the skills they will need to be successful both in their current job and for what’s next in their careers. Together with Adobe, we’re helping make AI skills accessible to every marketer — not just technical specialists — through scalable, practical learning designed for the realities of modern work.”
