Audi India has appointed Wondrlab as its brand communication partner following a multi-agency pitch involving several networks.
Under the mandate, Wondrlab has taken charge of leading the brand’s communication strategy through a platform-first approach. The agency has worked on building a unified brand ecosystem across consumer touchpoints rather than focusing on standalone campaigns.
As part of the engagement, Wondrlab has developed integrated communication solutions for Audi India across digital, social, content, media and emerging platforms. The work has focused on delivering connected brand experiences across channels.
The agency has also interpreted Audi’s global brand philosophy for the Indian market to ensure relevance and consistency across communication. The approach has involved combining technology, data and platform-led solutions to support brand growth and performance.
Rakesh Hinduja, Co-Founder and Managing Partner, Wondrlab, said, “Audi is one of the most iconic luxury brands in the world, with a clear point of view on design, innovation, and progress. Winning this mandate is a strong validation of our platform-first thinking and our belief that brands today are built through connected ecosystems, not isolated campaigns. We’re excited to partner with Audi India to create work that is sharp, distinctive, and built for long-term brand impact.”
Gaurav Sinha, Head, Marketing and PR Audi India, said, “Audi India’s decision to partner with Wondrlab aligns with our focus on innovation, craftsmanship, and progressive thinking; values that are central to Audi’s global identity. Wondrlab’s solutions have been very refreshing through its integrated, platform-first capabilities across creative, digital, media, content, and technology, we look forward to Wondrlab helping Audi India build cohesive and scalable full-funnel brand experiences across touchpoints.”
