Alstone, an Indian premium exterior cladding brand, has renewed its collaboration with Royal Challengers Bengaluru (RCB) as the Official Cladding Partner for IPL 2025, after partnering with the team in 2023.
With the tagline Think Cladding, Think Alstone, and the campaign Super Batting, Super Cladding 2.0, this partnership celebrates the synergy between top-tier cricketing action and architectural innovation. The collaboration will include a dynamic mix of marketing campaigns across digital platforms, outdoor advertising, print, radio, and social media, ensuring extensive brand visibility throughout the T20 season.
Sumit Gupta, Managing Director, Alstone, shared his enthusiasm about the renewed partnership, “We are thrilled to partner with Royal Challengers Bengaluru once again for T20 Season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence.”
Rajesh V Menon, COO of Royal Challengers Bengaluru, welcomed Alstone’s return, stating, “We are delighted to have Alstone back as our Official Cladding Partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks.”
