Crystal Crop Protection has appointed Akshay Kumar as its brand ambassador. The company has also unveiled a national initiative titled “Desh Ka Kisan, Desh Ka Asli Hero”, focusing on recognising the contribution of farmers.
The association has brought together the company’s long-standing presence in India’s agri-input sector with the actor’s public persona. It has aimed to strengthen engagement with farmers and support the adoption of advanced agricultural solutions to improve farm productivity and profitability.
The initiative has been rolled out across television, digital platforms, and on-ground farmer engagement platforms. It has highlighted farmers as key contributors to the nation while showcasing the company’s offerings, including crop protection solutions, seeds, and advisory support through its “Crystal Doctor” network.
“Akshay Kumar represents resilience, discipline, and a deep sense of purpose, values that strongly align with what we stand for at Crystal. This partnership is our way of connecting a national icon with the true heroes who feed the nation, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist.”- Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection.
“This association with Crystal Crop Protection is a natural partnership in its truest sense. To be associated with a brand that stands shoulder-to-shoulder with India’s farmers not just in words, but also in action is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture.” – Akshay Kumar, Superstar and Brand Ambassador, Crystal Crop Protection.
“Akshay Kumar has always brought credibility and authenticity to the silver screen, and this association will bring the same credibility to the Crystal Brand. This association will strengthen our efforts to provide advanced crop solutions and help farmers build profitable farms.” – Sohit Satyawali, Chief Business Officer – Crystal Brands Business, Crystal Crop Protection.
