Ajmal Dubai has appointed Ranveer Singh as its brand ambassador and has launched its latest campaign, ‘Your Unseen Power’. The campaign has marked a new phase for the fragrance brand and has been rolled out across more than 575 PVR screens nationwide.
The campaign has featured three fragrances from the brand’s portfolio—Aristocrat, Aurum Summer, and Wisal Layl—each representing different aspects of personal expression. Aristocrat has been positioned as a woody-fresh masculine fragrance with oud notes, Aurum Summer as a fruity-floral unisex scent, and Wisal Layl as a woody fragrance designed for evening wear.
Ajmal Dubai has aligned the campaign with its focus on personality-led fragrance choices, combining its legacy in perfumery with a contemporary communication approach. The rollout has included both online and offline availability across retail platforms in India.
Ranveer Singh, Brand Ambassador, Ajmal Dubai, said, “Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, which is something I connect with personally. “Your Unseen Power” campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power.”
Abdulla Ajmal, CEO, Ajmal Group, said, “Ranveer Singh is more than a face for Ajmal Dubai; he shares our vision for self-expression and creativity. “Your Unseen Power” campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”
