Agilus Diagnostics Limited has appointed WPP Media as its integrated media partner, assigning it the mandate for media planning and execution across India.
The mandate has covered digital, traditional, performance marketing, programmatic, content integration, and analytics, with a focus on improving brand visibility and market reach.
The development has come as Agilus Diagnostics Limited has continued its transition following its rebranding from SRL Diagnostics. The company has been focusing on expanding its consumer footprint and strengthening brand recall across the country.
WPP Media India has been tasked with building data-led media strategies aligned with business objectives, with an emphasis on engagement and consistent communication across channels.
The partnership has aimed to support Agilus Diagnostics’ efforts to scale its presence nationally while maintaining continuity with its legacy positioning in diagnostics services.
Deepak Narang, COO, Agilus Diagnostics, said, ” This partnership comes at a pivotal time as we carry forward the strong legacy of SRL under the Agilus Diagnostics brand. While the brand name has evolved, the foundation of trust, quality, and clinical excellence built over decades remains unchanged—if not stronger. As we expand our footprint and deepen our consumer connect, an integrated, data-led media approach will be key to building awareness and trust at scale.”
Priti Murthy, President, Client Solutions, WPP Media South Asia, commented, “This mandate underscores our strength in delivering intelligent, integrated media solutions that drive real brand growth in India’s dynamic digital economy. Our team is committed to leveraging our cutting-edge insights and strategic capabilities to ensure Agilus Diagnostics establishes a strong, resonant presence across the country, making a significant impact on India’s healthcare landscape.”
