Agami Realty has launched a new brand campaign featuring cricket legend Sunil Gavaskar as its brand ambassador. The campaign has begun with a flagship brand film introducing Gavaskar and highlighting the company’s positioning around credibility, trust, and legacy.
The campaign has focused on aligning the cricketer’s reputation for discipline and integrity with the brand’s emphasis on long-term value and reliability in real estate. The brand film has presented Gavaskar’s legacy as a reflection of the principles the developer aims to highlight in its projects and communication.
The association has also connected with the company’s upcoming luxury residential project, Agami Legends, located in Kalanagar, Bandra (East), facing the MIG Cricket Club. The development has been planned as a collection of 3 and 4 BHK residences positioned around themes of legacy, continuity, and long-term value. The project name draws inspiration from individuals whose achievements have endured over time, aligning with Gavaskar’s stature in cricket.
To support the campaign, the brand has released shorter digital assets alongside the main film and has introduced a refreshed website reflecting its current positioning. A project-specific film and related creatives have also been developed to support the luxury development associated with the campaign.
The collaboration with Gavaskar has been structured for one year. During this period, the cricketer’s presence has been integrated across multiple brand communications and project-level campaigns.
The campaign has been rolled out through a phased communication approach including social media, digital advertising, public relations outreach, and integrations across the company’s digital platforms. The objective has been to build brand recall around Agami Realty’s positioning within the luxury housing segment while expanding communication around upcoming projects.
View this post on Instagram
“I’ve always believed that credibility is built with discipline and integrity. For me, a truly progressive developer is one who also honours the city’s roots, its heritage and legacy. A brand that doesn’t build buildings but shapes communities. One that nurtures continuity and builds sustained value. That’s why I’m delighted to partner with Agami Realty, a brand that has enriched Mumbai’s skyline with its thoughtful and considered projects,” said Sunil Gavaskar, cricket legend and brand ambassador of Agami Realty.
“We believe that for luxury buyers, particularly UHNIs and seasoned investors, trust precedes design. To them, Sunil Gavaskar’s presence signals stability and long-term intent, integrity in high-value decision making, a brand with deep roots in Mumbai’s cultural fabric, and our commitment to legacy over hype. This differentiates Agami Realty from developers that compete primarily on scale, speed or spectacle. The association reinforces that the brand is here to shape Mumbai’s skyline responsibly and enduringly, not momentarily,” said Prashant Khandelwal, Director and CEO of Agami Realty, and Joint Secretary
