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    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

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Acko Appoints Prateek Malpani As Senior Director- Brand Marketing

Prior to joining Acko, Malpani was associated with Wakefit for near to two-and-a-half-years. He had joined Wakefit as DGM- Brand and Content in September 2021 and was elevated to the role of GM- Brand, Content and Media after a year.

MM Desk by MM Desk
February 16, 2024
in Marketing, People Spotting
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Acko Appoints Prateek Malpani As Senior Director- Brand Marketing

After calling it a day at Wakefit after close to two-and-a-half years, Prateek Malpani has now joined Acko as Senior Director-Brand Marketing.

He had joined Wakefit as DGM- Brand and Content in September 2021 and was elevated to the role of GM- Brand, Content and Media at the company after 11 months of his joining.

Before Wakefit, Malpani was associated with Vedantu for a period of 10 months where he serves across roles such as Associate Director-Brand and Senior Brand Manager for five months each.

Prior to Vedantu, he worked with Cure.Fit for close to one-and-a-half years, starting August 2019 in roles like Brand Marketing for nine months and Brand and Growth for seven months.

Earlier on, he was with redBus for a period of close to three years. He had joined them as Brand Manager in October 2016 and was elevated to the position of Senior Brand Manager after two years.

In the past, he also worked in companies like InfoEdge India’s Shiksha.com and Indus Valley Partners.

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