When we talk about KitKat, the image of someone snapping its finger into two parts comes to our mind. Leveraging this iconic positioning and brand ritual, the brand has come up with an exciting campaign that encourages everyone to have a try at snapping a KitKat finger into two equal parts – the #SnapInHalf challenge.
Snapping a KitKat finger in exact halves is really tough, some say it is possible only in a KitKat ad. Spinning this fun insight into a challenge, KitKat asked the internet to try it for themselves. Many influencers like Ashish Chanchlani, Danish Seth, Dharna and the Jhumroo tried taking on the challenge and gave it their own unique twist.
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Soon, the challenge went viral across social media making the online audience to try the KitKat snap.
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With a refreshing concept and an engaging amplification strategy, the campaign has been a huge success making the target audience connect with the brand in a fun and interesting manner.
Have you tried the #SnapInHalf challenge yet?
