DDB Mudra Group has elevated Menaka Menon, the current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office.
Ranji Cherian who ran and scaled the south office for over 16 years will now lead Client Excellence at the group.
With over 23 years of experience in business and strategy, she has experience across advertising, broadcast media and strategic consulting. Menon has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
Prior to joining DDB Mudra Group, she was serving as Lead – Udhyam Vyapaar at Udhyam Learning Foundation from August 2020 to December 2022. Before that, she was working with Pensaar Design as Chief Strategy Officer (CSO) from May 2019 to April 2020.
Between August 2018 and April 2019, Menon was serving as Executive Vice President & Branch Head. Before that, she served as Head – Strategic Planning & New Business Initiatives and Vice President – Bangalore at FCB Ulka, from June 2013 to March 2016 and April 2016 to July 2018, respectively. In the past she also worked with UTV, JWT and BIG 92.7 FM.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m really excited to work with Menaka to push us to newer heights.”
Commenting on her new role, Menon said, “I am super excited about this new role and look forward to further strengthening the South operation and building a strong, closely knit team, geared towards creating great work that has the power to move people.”
