Oralium, one of India’s leading aluminium building materials brands, has appointed Eggfirst as its creative, digital, media, and production agency of record after conducting a multi-agency pitch process.
As the brand’s AOR, Eggfirst will support and drive the brand’s expansion plans across existing and emerging markets in India and add creative prowess to drive growth.
Having worked with a large number of rural brands across FMCG, BFSI, agri-inputs, building construction materials, and more, the true-blue advertising agency is believed to have an understanding of both- the consumers and markets of Bharat.
Commenting on the development, Ahamed Iqbal KM, Managing Director, Oralium said, “Oralium is a category innovator and has been leading the aluminium metal-based roofing sheets category through innovations. Oralium delivers innovative and modern aluminium solutions, setting new benchmarks in everything from roofing to extrusions—a single solution for all aluminium needs. Our goal is to expand our presence and visibility across tier 2 and 3 cities and beyond into rural markets.”
“We are pleased to welcome Eggfirst as our agency of record. We look forward to working with Eggfirst which brings in differentiated expertise as a specialist rural advertising agency with robust digital knowhow,” he added.
To this, Anup Mukundan, Head of Marketing, Oralium, added, “We chose Eggfirst as our agency of record as they come with incredible depth of rural advertising experience and a reputation for deeply thought through creativity, not to mention their digital outreach for connecting with rural markets. I am confident that the team Eggfirst will help us build engaging communication in line with our vision to engage closely with our target market segments. With our new-agency partnership, we are moving towards realizing our vision to become the most preferred metal brand by 2030.”
Furthermore, Ravikant Banka, Founder and CEO, Eggfirst, mentioned, “We are thrilled to partner with Oralium to offer them communication solutions across platforms. Oralium is in an exciting phase of growth. We look forward to developing effective and dynamic brand engagement narrative for the existing and new consumers, driving brand category and connect for Oralium. It’s an exciting challenge and the entire agency is incredibly delighted to be a part of this growth journey for the brand.”
