After shifting the venue of the Goafest 2024 from Goa to Mumbai, the Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for the 17th edition of the festival to be ‘The Age of Adaptability’ and its mascot ‘A Chameleon’.
Scheduled to take place from May 29-31 at Mumbai’s Westin Powai this year, the Goafest which brings together some of the brightest minds from across advertising, marketing, media, and business aims to highlight the resilience and innovative spirit of the advertising and marketing industries in an era defined by rapid change.
Recognising how the industry continues to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, the festival’s organisers believe that ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success whilst highlighting how adaptability is not just a skill but an essential strategy in today’s dynamic market landscape.
As part of the same, this year’s festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators, like every year, followed by the ABBY Awards being hosted later in the day.
Having said that, this time around, what attendees can look forward to is gaining insightful perspectives on topics such as digital transformation, consumer engagement in the digital age, sustainable marketing practices, and the evolution of content creation.
Commenting on the development, Jaideep Gandhi, Chairperson of the Goafest Organising Committee, said, “The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do – from adjusting to new media platforms to adopting innovative marketing strategies.”
“This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges,” he added.
Adding to this Rohit Ohri, Chairperson, Goafest Content Committee, also said, “This year, at Goafest 2024, our central theme ‘The Age of Adaptability’ has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios.”
