Imagine spending hours planning how to celebrate Valentine’s Day only to end up with some boring activities. This year, Maruti Suzuki Celerio came to the rescue for such problems with a fun digital campaign.
Celebrating Valentine’s Day with some refreshing and engaging activities can help strengthen the connection between partners. With the same aim, Maruti Suzuki recently launched a campaign called #CelerioLuckylnLove to help couples celebrate Valentine’s Day with exciting, youthful experiences. The brand went a level ahead to curate a memorable experience for its consumers and their loved ones.
Crafted around the core belief to provide a fun, immersive and interactive experience, here’s how the #CelerioLuckylnLove campaign created a buzz during this Valentine’s season. Have a look:
Celerio Lucky In Love Game
As an extension of its core values of being stylish and urban, the brand leveraged the popular slot machine game and developed a game that suggested some unique plans with a fun V-Day spin.
Acing The CGI Game
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CGI has become the go-to medium for brands to express their creativity. Hoping on the trend, Maruti Suzuki showered love across cities during the Valentine’s season with this attention-grabbing video.
Exciting Gift Hampers
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By sending their entries as per the rules, the players of the Celerio Lucky In Love game also got a chance to win an exclusive gift hamper worth Rs. 10,000! To win these hampers, users just had to follow some simple steps and do the suggested V-Day activity and post their game results along with a picture from their date on Instagram.
The user-friendly approach of this contest became a great touchpoint for users to simply participate and celebrate the V-Day with some fun activities.
The Result
With 100+ entries and people talking about it all around the internet, the campaign has been a huge success. With all these activities, Maruti Suzuki Celerio has given us a perfect example of how to immerse users digitally and indulge them in an exciting and engaging way.
Overall, the campaign has helped the brand build a strong connection with its consumers by creating moments for people to celebrate love with some memorable experiences.
Did you take part in #CelerioLuckyInLove campaign? Share your experience in the comments section.
