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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    • All
    • Case Studies
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    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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Here’s How Amazon miniTV Made Brands To Have An Interesting Banter On Social Media For ‘Yeh Meri Family: Season 2’ 

Shubham Sachdeva by Shubham Sachdeva
May 24, 2023
in Partner, What’s Buzzing
A A

The first season of the family drama series- ‘Yeh Meri Family’ touched the right chords with its engaging storyline, exceptional casting and acting and a fantastic recreation of the 90s era.

With its USP intact, the second season, albeit with a new cast, is also making the right noise this time, making it one of the most anticipated family dramas in recent times.

The best part about this show is its stupendous depiction of the 1990s featuring India battling changes in economic, social and cultural spheres, a widening generational gap, and many such events have been brilliantly factored in the making of this series.

And this time, iconic brands and products of the 1990s too have been referred to time and again. Talk about Phantom Cigarettes, Kaccha Mango Bite, Shaktimaan Show, Wall Clock and Old MTNL Telephone

The element of nostalgia has been utilised in its full potential and this is visible in the show’s poster too. The show strings at the emotional chords of viewers, making them yearn to go back into the era of conversations on the old MTNL Phone and earn a sense of cool by flipping a phantom cigarette in Rajinikanth style.

To create the right noise around the show’s launch, makers Amazon miniTV invited brands to an engaging and interesting banter, upping the buzz quotient around the show.

Here is what the brands had to say:

1. Rasna

2. MDH Spices

3. Parle Candy Culture

4. Mother Dairy

5. Parle-G

6. Philips Home Living India

7. Staedtler

Overall, the first season show was well-received by the audiences. and going by the buzz that it has already created with its poster and trailer launch, and the friendly banter between brands, the second season too is well on its way to becoming a hit.

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Fortnightly Social Media Roundup: From AI Packages To Creator Upgrades, Platforms Expand Offerings

by MM Desk
June 2, 2026

The social media landscape continues to evolve at a rapid pace, with platforms increasingly investing in AI-powered functionality, creator support,...

How Brands Turn RCB’s Latest Triumph Into Marketing Gold
What’s Buzzing

How Brands Turn RCB’s Latest Triumph Into Marketing Gold

by MM Desk
June 1, 2026

Royal Challengers Bengaluru’s latest IPL conquest was far more than a trophy lifted in triumph. It was a declaration. A...

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Duolingo English Test Appoints Divya Rao As Marketing Lead

Duolingo English Test Appoints Divya Rao As Marketing Lead

June 4, 2026
JioStar Onboards 50 Brand Partners, 11 Sponsors For 'Dhurandhar The Revenge' Premiere

JioStar Onboards 50 Brand Partners, 11 Sponsors For ‘Dhurandhar The Revenge’ Premiere

June 4, 2026
Kuku Files Confidential Rs 3,500 Crore IPO, Eyes Rs 15,000 Crore Valuation

Kuku Files Confidential Rs 3,500 Crore IPO, Eyes Rs 15,000 Crore Valuation

June 4, 2026
Ekta Kapoor Joins Ekatra Jewels As Investor

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WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence

WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence.

June 4, 2026
Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

June 4, 2026
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