According to a Kroll analysis, Ranveer Singh surpass Virat Kohli as the “Most Valuable Indian Celebrity” in 2022.
The Kroll research featured Allu Arjun & Rashmika Mandanna in the top 25, making them the first South Indian celebrities to appear on the list.
Kroll, a worldwide risk and financial advising firm, announced the release of the 8th edition of its “Celebrity Brand Value” Study, titled “Beyond the Mainstream.”
The research ranks India’s most strong celebrity brands according to brand values determined from their portfolios of brand endorsements and relative presence on social media.
Key conclusion of the report include:
1. The aggregate brand reputation of the top 25 famous celebrities is estimated at USD 1.6 billion (bn) in 2022, which
is a 29.1% rise from 2021.
2. Ranveer Singh surpasses all other celebrities in 2022 in terms of brand value, with a value of USD 181.7 million (mn)
3. With a brand worth USD 176.9 million, Akshay Kumar moved up to the second place, and Virat Kohli maintained third place
with a brand value of USD 153.6 million.
4. It is the first time a South Indian star has been in the top 25 list; Allu Arjun & Rashmika Mandanna have brand
values of USD 31.4 million and USD 25.3 million, respectively.
5. Olympic gold winner Neeraj Chopra made his debut at No. 23 with a brand value of $26.5 million.
Managing Director of Kroll’s Valuation Consulting Services, Aviral Jain, stated: “This year’s theme ‘Beyond the Mainstream’ is driven by the stupendous rise of South Indian movie stars and sport celebrities. Notable names from the Tollywood industry, Allu Arjun and Rashmika Mandanna, were featured on the list of India’s top 25 celebrities along with India’s T20 captain Hardik Pandya and Olympic gold medalist Neeraj Chopra. Amongst the Bollywood stars, Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence. Kiara Advani, Kartik Aaryan and Sara Ali Khan were other Bollywood debutants on our top 25 list.”
As 2022 is marked as the second profitable year for South Indian films, numerous Tollywood actors are in high demand in the country’s media and advertising sectors.
Additionally, following a stellar victory at the Olympics and the Asian Games, Indian professional athletes have continued to acquire numerous big endorsements, owing to decreased competition among Bollywood stars with smaller box office collections.
Kroll’s list of the Top best 25 celebrity brands of 2022:
Rank (2022 Report) & Celebrity Brand Value in USD million
- 1 Ranveer Singh 181.7
- 2 Virat Kohli 176.9
- 3 Akshay Kumar 153.6
- 4 Alia Bhatt 102.9
- 5 Deepika Padukone 82.9
- 6 MS Dhoni 80.3
- 7 Amitabh Bachchan 79.0
- 8 Sachin Tendulkar 73.6
- 9 Hrithik Roshan 71.6
- 10 Shah Rukh Khan 55.7
- 11 Salman Khan 54.5
- 12 Ranbir Kapoor 54.5
- 13 Rohit Sharma 49.5
- 14 Ayushmann Khurrana 49.5
- 14 Anushka Sharma 41.7
- 16 Kiara Advani 38.3
- 17 Kareena Kapoor 36.5
- 18 Kartik Aaryan 36.5
- 19 Hardik Pandya 34.8
- 20 Allu Arjun 31.4
- 21 Sara Ali Khan 28.0
- 22Varun Dhawan 28.0
- 23 Neeraj Chopra 26.5
- 24 PV Sindhu 26.5
- 25 Rashmika Mandanna 25.3
Ranveer Singh’s next film, “Rocky Aur Rani Ki Prem Kahani,” is directed by Karan Johar. The actor is anticipated to have a strong box-office comeback with the movie. The romance comedy will debut in July and also features Alia Bhatt.
The launch date of Akshay Kumar’s forthcoming movie, which is a copy of the Tamil film “Soorarai Pottru,” in which Suriya & Aparna Balamurali play the lead roles, has also been revealed. The actor debuted the movie poster on Tuesday; it will be released in cinemas on Sept. 1, 2023. Radhika Madan is also in the film.
