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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    • All
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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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Home Startups

Unicorns To Camels; Learn About The ‘Animal Kingdom’ Of Startup World.

Rinie Wilson by Rinie Wilson
November 28, 2022
in Startups
A A

The world has witnessed a huge shift toward the startup culture. Entrepreneurs have been introducing new ideas into the market and turning them into successful business prospects.

Earlier it used to take years for companies to come to a break-even point. But today, with the help of funding, startups turn up to be billionaires in no time.

Startups turning ‘Unicorn’ is one of the basic things that we hear nowadays. Unicorn is a term used for startups that have a valuation of $1 billion or more.

Another common term for a startup is Cockroach. Now a Cockroach startup is one that keeps on surviving despite the struggles of not getting any new investments. They are basically self-sustainable.

But these are not the only kind of startups. Here are some more names of startups that you may not have heard of before.

1. Zebra

As the term signifies, a Zebra is a startup that has aim to help society first. These startups pick up on any societal problem and aim at helping to solve it making a profit at the end of it. Unlike a Unicorn, Zebra’s focus is always on quality than on quantity.

2. Rhinos

Startups that have some of the most amazing products are sure to rule the market and have a price-to-price earning of more than $1 billion called Rhino startup. While Uniconrn’s main aim is to become profitable soon, Rhino tends to become a bigger and more stable brand. Profit is something that is sure to come later on.

3. Camels

Camel is a desert animal that is known to survive for days without water. Similarly, a Camel startup is a startup that does not have the need to be infused with cash and investment on a regular basis. These startups tend to stay for the long haul in the market with a product or a service that serves a critical need.

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WPP Media Tops India’s New Business Rankings In Q1 2026 With $178.8Mn Billings: COMvergence

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

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