Jit Sengupta has been elevated to the role of Vice President – Central Marketing and Creative Services at Zee Entertainment Enterprises. In this role, he will be leading marketing for Hindi Movie Cluster, Marathi Movie Cluster, Bhojpuri, Youth Cluster: Zest and Zing, Zee Live and Unite8 Sports cluster of channels.
He announced the same on LinkedIn. Previously, he was serving as Vice President – Marketing, Zee Biskope and Zee Bangla Cinema.
Sengupta has been associated with the company for over seven years. He joined ZEEL in June 2019. Prior to that, he worked with ABP Group as Brand Manager, from August 2016 to June 2019.
Between April 2013 and August 2016, Sengupta was associated with The Times of India as Deputy Manager – Brand – East Zone.
In the past, he also worked with Magma Fincorp, SJ Enterprise and Sign Solutions.
