Brand Collaboration has become a global phenomenon. It has also become one of the most effective marketing took for brands in the past few years. Though the concept is not new, recent collaborations have gained much attention.
From celebs collaborating with luxury apparel brands to two leading brands coming together for something entirely new makes for great content.
The most recent collaboration has us all by surprise. Justin Beiber has collaborated with Vespa and the end result is nothing less than iconic.
While many other celebs may choose to collab with a car brand, Bieber has chosen to stand out. This will be the first collab of the singer with an automobile brand.
The all-new Justin Bieber X Vespa scooter is modeled on a Piaggio Sprint base. It is available in 50, 100, and 100cc guise and boasts striking all-white livery on the exterior panels and rims, along with a flame decal across its body. The brand logo and the flames drawn on the body of the vehicle are also toned in white.
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The design was all Beiber’s idea. He has not only designed the Vespa Sprint but has also tweaked the helmet and travel accessories as well.
The design further includes a full-color digital display that syncs with smartphones to play tunes and tweak the hue of the LED lights.
Justin has expressed how much he loves to drive a Vespa. He said that the first time he drove one was when he was in Europe. He has since been fascinated by the automobile making this collab all the more special.
For all the fans of Justin Beiber and Vespa, pre-booking is set to launch on 20th April 2022.
