Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Advertising

Wendy’s Does It Again – Trolls McDonald’s Over French Fries This Time

Zainab Kantawala by Zainab Kantawala
October 21, 2021
in Advertising
A A

French fries are one of the most popular and one of the most ordered items in any American fast food restaurant. And French fries at McDonalds are a mandatory order with every meal, if not just a necessity. They rarely disappoint you. With a crisp outer covering and a soft and mushy inside, the combination is just right with a dash of ketchup.

However, another food giant Wendy’s has taken to calling out McDonald’s legendary fries stating that their French fries are much better. In its new campaign, which is not for the Indian market, the food giant promises to serve only hot and fresh French fries or else they will be replaced absolutely free of cost. Also, they have claimed that their French fries are preferred 2 to 1 than McDonalds.

Wendy’s has been trying to better their french fries since the past four years. Around 20 different designs were shortlisted. This time they have tried to balance the cut of each fry, keeping a little skin to enhance flavor. The batter too has been modified to maintain crispiness, even after a few minutes out of the fryer.

Wendy’s has had quiet a history in trolling its competitors. In 2018, it had called out on McDonald’s on national television, claiming that their hamburgers have fresh and juicy beef patties, and that McDonalds uses frozen ones.

.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.

— Wendy's🍟 (@Wendys) March 30, 2017

Even when Wendy’s introduced its breakfast menu last year, it couldn’t resist making fun of McDonald’s and Burger King.

The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP

— Wendy's🍟 (@Wendys) January 20, 2016

@Wendys Team Wendy's. Burger King is garbage.

— Andrew Marin (@ndrewmarin) January 25, 2016

In India, Wendy’s has inked a strategic partnership with rebel foods to develop and operate cloud kitchens all over the country. The aim is to make it an INR 150-200 crore brand in India.

Related Posts

'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy
Advertising

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

by MM Desk
June 5, 2026

There have always been houses that have not just been made of bricks and cement, but also of silence. The...

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP
Advertising

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

by MM Desk
June 5, 2026

Arul Bala Kathiresan Sankaran has joined Publicis Production as Vice President, where he has taken on responsibility for driving strategic...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.