Brands pay millions to associate with Indian cricket board for advertising during Indian cricket matches. The fact that Indians watch cricket with complete focus helps brands to get good ROI for their investments but one incident that caught the attention of millions during India-SOuth Africa latest test has given us an interesting topic to write about.
During the 129th over of the Indian innings, the ball went missing and the viewers watching from home could easily see fielder Vernon Philander searching the ball under pitch covers which were kept behind the boundary rope. With three fielders helping Philander find the ball, the TV cameras joined the search mission. Soon, batsman Aiden Markram ran over to the boundary line and picked up the ball but this incident helped Amul and Hero to get free marketing as popular celebs shared the moment on social media and everyone was talking about the whole thing.
Here’s how netizens reacted:
1.
https://twitter.com/NiyatiS37865860/status/1179729890813235200
2.
A Pidilite hoarding would have been apt !!
— Heman Bhimani (@BhimaniHeman) October 3, 2019
3.
😆. Who is the agency. Claps for the guy.
— adwait (@adwaitdash) October 3, 2019
4.
https://twitter.com/Shinde25sneha/status/1179743833208180736
It isn’t the first time when something like this has happened during a cricket match. Earlier, Rohit Sharma’s six during an India vs Pakistan match helped GoDaddy get such marketing.
