Zomato is not only known for quick service and discount offers, but its marketing strategies are also a great case study for modern-day marketers. The food delivery company uses Moment Marketing using social media platforms attracting online audience which is mainly their target audience.
Recently Zomato puzzled everyone by asking everyone to eat homemade food. Yes, you read that right! It tweeted, “Guys, Kabhi Kabhi ghar ka khana bhi Kha lena chahiye”
https://twitter.com/ZomatoIN/status/1146337153674174465
Even Deepinder Goyal came to reply this:
Who did this? Good tweet. 🙂
— Deepinder Goyal (@deepigoyal) July 3, 2019
This came as a surprise for most of the Zomato followers as they became curious about the strategy behind this tweet:
1.
My mom This tweet pic.twitter.com/KualOehXz2
— Rohit Bharati (@vividBharati) July 3, 2019
2.
https://twitter.com/NindaTurtles/status/1146379480467947520
3.
Tumhara bhi account hack hua kya
— unicorn_va$hi$ht@@ (@Vasishtaa88) July 3, 2019
4.
My mom reaction – pic.twitter.com/7PXD3hDBXr
— Anshu (@Hewhoremains5a) July 3, 2019
5.
Nobody understood what they are trying to say, it means that people could eat one day home. Coz even the delivery boys have to come through all these rains and reach you
— Gaurav (@_arahan) July 3, 2019
What are your thoughts on this tweet? Do share your views in the comments section.
Also Read: Zomato Employee Buys His Dream Bike & Twitter Is Curious About His Earnings
