India’s largest clean label cold-pressed juice brand RAW Pressery is now the official partner of Mumbai Indians, one of the top league teams of the nation’s biggest cricket extravaganza.
Fans will now have more choice within the stadium to choose from a range of healthy options that are natural, free of additives and has no added sugar, offered by the healthy beverage company. The collaboration with the biggest sport in the country is itself a result of rapid success and acceptance especially amongst the millennials and conscious consumers.
Speaking about the partnership, MD of RAW Pressery, Mr. Anuj Rakyan said,
“Over the last few years, the demand for clean options for food and beverage has been rapidly growing in our country so it’s only natural that the biggest sporting event incorporates more choice for their fans. In a space that was dominated by the colas for years, we are excited and grateful that the Mumbai Indians have joined hands with us for promoting and choosing what is good for India in the food & beverage sphere.”
Cricket is a sport where physical fitness plays a key role so this decision by the teams to make a switch to clean drinks, will inspire a lot of aspiring cricketers and fans to follow suit. This is a great kick-start for RAW Pressery to reach a wider and relevant audience, the partnership marks the beginning of a new wave of conscious and healthy consumption.
“Today, the sports minded; be it the players or the fans, are more conscious and appreciative of healthy alternatives. We want to cater to everyone who comes to the stadium. we believe that having RAW Pressery on board will delight consumers who will see something innovative like a cold-pressed juice on offer while they enjoy the matches. We are thrilled to partner with a brand that allows more choice to the fans,”
said Mumbai Indians spokesperson.
At the stadium, refreshing juices will be a sensory add-on for an audience who is now happy to experiment and try new brands. It gives fans a new avenue to enjoy matches as well as healthy and tasty drinks. RAW Pressery will be available at the stadium, with its Mango flavour that has the seasons’ best Alphonso mangoes, refreshing Nariyal Paani, India’s first bottled Sugarcane juice and their best seller Valencia Orange. Each of these flavors aims to address different need states ranging from hydration to indulgence while being consistently healthy.
With RAW Pressery growing at a rapid rate online and through retail, the brand is easily accessible for anyone who wants to switch to the all-good side. The products are currently available across 13 cities, in over 2000 points-of-sale and on e-commerce portals like Big Basket, Groffers, Amazon along with its own home delivery platform on www.rawpresserry.com
