Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Before Nano, India Had Made ‘Meera’ A Car At Just Rs 12,000

Surabhi Kedia by Surabhi Kedia
December 24, 2018
in What’s Buzzing
A A

It’s still a very fresh memory in the minds of Indians, the Tata Nano car. It was said to be the first car made as an appealing product to the masses, selling at ₹1,00,000, in India.

Error in Knowledge

There is one major error in what we know. It was way back in the 20th century that India has taken a step towards a similar ancestor to the Nano car.

The real beginning

Shankarrao Kulkarni, a businessman in the latter half of the 20th century had a similar wish like the Tatas. In Fact, his price point target was only ₹ 12000.

‘Meera’ – A work in progress

The name Meera came into existence in 1970. It was the last car model of a minicar that was produced. The registration number was MHE 192 and was driven by Mr. Kulkarni himself.

The end of the road

By 1975, Mr. Kulkarni had driven down Meera to Mumbai, to start his own manufacturing unit. However, the central government did not allow him to continue. Meera could never become a Commercial success. There were possible reasons for this –
1) The entry of Suzuki in the Market was in the books.
2) Red tape and Bureaucracy
3) No payment of excise duty did not allow the cars to be on the road
4) Heavy investment of around 50 Lakhs was already done, Mr. Kulkarni could not continue it without Government support.

Moreover, Tatas took that dream forward. In fact, it is claimed that both Meera and Nano had similar features as a single viper, rear engine and seating capacity.

However, today, it is the end of the road for Nano as well. The production has stopped and the car is only made to rare orders.

Maybe, someday in the future, India’s dream of having a long-term adorable car production unit running, would be fulfilled.

Related Posts

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir
What’s Buzzing

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

by MM Desk
June 8, 2026

Senior journalist and Aaj Tak anchor Anjana Om Kashyap, along with TV Today Network, has filed a civil defamation suit...

Shilpa Shetty’s Brand Endorsement Journey At 51: Built On Trust, Fitness & Relatability
Feature

Shilpa Shetty’s Brand Endorsement Journey At 51: Built On Trust, Fitness & Relatability

by MM Desk
June 8, 2026

Few celebrities in India have managed to remain as relevant across generations as Shilpa Shetty. From making headlines as the...

Latest

Z Appoints Tejkarran Singh Bajaj As Business Head Of ZEE5 India

Z Appoints Tejkarran Singh Bajaj As Business Head Of ZEE5 India

June 8, 2026
ZebPay Names Anuj Garg As CTO

ZebPay Names Anuj Garg As CTO

June 8, 2026
Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

June 8, 2026
Nestlé India Pays Over Rs 1,024Cr To Swiss Parent Company In FY26

Nestlé India Pays Over Rs 1,024Cr To Swiss Parent Company In FY26

June 8, 2026
Mother Dairy Rolls Out New Milk Packaging Inspired By ‘Maa Jaisi Care’

Mother Dairy Rolls Out New Milk Packaging Inspired By ‘Maa Jaisi Care’

June 8, 2026
Preeti Singh Joins Lodha As Associate VP

Preeti Singh Joins Lodha As Associate VP

June 8, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.