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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home What’s Buzzing

This Baby Won $11,000 From KFC & The Reason Will Make You Call KFC A Perfect ‘Marketing Mind’

Ritika Sharma by Ritika Sharma
November 3, 2018
in What’s Buzzing
A A

Food chain KFC has many lovers around the country and this fan following is even rewarded by the KFC with love and even cash rewards. The news of a baby making highlights for winning $11,000 from KFC is a hype and everyone wants to know what had the prize money been for.

I’m as pleased as pumpkin punch to announce the winner of our Baby Harland Naming Contest and the Harland who will be ushering in an all-new generation of Harlands, little Harland Rose. pic.twitter.com/wI2SNshsZ6

— KFC (@kfc) October 30, 2018

https://platform.twitter.com/widgets.js

A KFC-fan mother and father from the US recently made international headlines for their love towards this chain. The brand rewarded the love in the best way.

Reward to the baby by KFC


The parents were expecting their baby in September and were both die-hard fans of KFC, wanted to name their baby after something they both liked. So, they decided to go with the name of the founder, Colonel Harland Sander.
The company had recently commenced with the Baby Harland Naming Contest and little Harland Rose was declared the winner and the prize money will go towards her tuition fees.

If you gave your baby the correct name of Harland and your baby was born today, great job! Please submit that little Harland here for a chance to get $11,000 for college.

— KFC (@kfc) September 9, 2018

https://platform.twitter.com/widgets.js

The unique contest had started when the fast-food chain discovered that the popularity of Colonel Harland Sanders had diminished over the years. Concerned about the Colonel’s name being forgotten, the company asked families to name their child born on Sept. 9 (the Colonel’s birthday) after the founder.

Their daughter who was born on September 9, was recently rewarded $11,000 by the chicken chain because she was named after KFC’s founder Colonel Harland David Sanders.

The food brand declared the winner of the contest via twitter sharing a Tweet with her birthdate, current weight, and height.

The company had written,

I’m as pleased as pumpkin punch to announce the winner of our Baby Harland Naming Contest and the Harland who will be ushering in an all-new generation of Harlands, little Harland Rose.

The prize money of $11,000 was chosen in the honor of the 11 herbs and spices used in KFC products.

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