Borosil has continued its digital lifestyle property, Kitchen Connection, with a new episode featuring Priyamani. The latest episode has received strong response from audiences across Southern India and has increased interest in kitchen revamps and modern kitchen solutions.
The campaign has focused on creating organised and functional kitchen spaces for modern homes. Through the Kitchen Connection property, Borosil has showcased kitchen transformations using its range of cookware, glass storage, appliances, bottles, serveware and other kitchen essentials.
In the latest episode, Priyamani’s kitchen has been revamped using Borosil products with a focus on improving functionality, organisation and convenience while maintaining aesthetics for everyday use.
Borosil has also invited consumers across India to participate in the Kitchen Connection initiative through its official website for a chance to win a kitchen makeover.
Priyamani Raj said, “With my busy schedule and long working hours, I always wanted my kitchen to feel more organised, convenient, and easy to navigate in everyday life. What I loved about this revamp with Borosil was how thoughtfully everything came together – every product now has its own place, the kitchen feels beautifully organised, and the entire space feels far warmer and inviting. It has genuinely made cooking far more enjoyable and convenient for me.”
Barnali Shankar, VP, Marketing, Borosil, said, “Kitchen Connection was created to celebrate the evolving role of kitchens in modern homes and the meaningful experiences associated with them. Over the last few episodes, we’ve seen audiences resonate strongly with the format and the idea of creating kitchens that are both functional and reflective of individual lifestyles. The response to the Priyamani episode has been especially encouraging in Southern India and further reinforces the growing relevance of such conversations among consumers today.”
