Social Panga has launched intoai.studio, a dedicated AI-powered creative vertical aimed at combining artificial intelligence with human-led creativity to support brand communication and content creation.
The new studio has been developed to integrate AI across various stages of the creative process, including research, insights generation, content production, and execution. The agency has stated that the initiative is designed to help creative teams streamline workflows while focusing on idea development, creative refinement, and brand building.
intoai.studio has offered a range of AI-powered services, including AI films, performance-driven creative assets, always-on content production, AI avatars, AI-led song production, and AI-powered product photoshoots.
The studio has incorporated AI into creative workflows to support consistency, scalability, and adaptability in brand storytelling. It has already worked with brands such as Hyundai, Bosch, LG, Nestlé Maggi, Tally, IIFL, Saffola, Landmark, and Yousta.
The launch has expanded Social Panga’s portfolio of specialised offerings alongside its production arm, The Yellow Shutter, and influencer marketing vertical, The Viral Union.
Himanshu Arora, Co-Founder, Social Panga, said, “intoai.studio is designed to bridge the gap between what brands need to say and the speed at which the world moves. We are combining AI with human creativity to build content that not only drives visibility but delivers tangible business impact.”
Gaurav Arora, Co-Founder, Social Panga, added, “We have always believed in deep vertical expertise and evolving with market dynamics. intoai.studio is a natural extension of this philosophy, bringing together data, creativity, and authenticity to drive meaningful engagement for brands. With intoai.studio, we are strengthening our integrated ecosystem, complementing the production excellence of The Yellow Shutter and the influencer reach of The Viral Union to elevate brand storytelling and campaign impact.”
