Bajaj Electricals has appointed Sangamitra Manoharan as Category Marketing Head – Kitchen Appliances. With experience spanning FMCG, entertainment and consumer brands, Manoharan brings a strong mix of brand-building, content marketing and category management expertise to her new role at Bajaj Electricals.
Bajaj Electricals announced her appointment via the company LinkedIn page.
Prior to joining Bajaj Electricals, Manoharan served as Head of Marketing at Pluckk from March 2025 to May 2026. Before that, she was Senior Marketing Manager – Content at Amazon Prime Video from September 2022 to December 2024, where she worked on content marketing initiatives for the streaming platform.
She also spent over eight years at Mondelēz International across brand and sales leadership roles. Between September 2021 and September 2022, she worked as Brand Manager for Cadbury Dairy Milk Silk. Prior to that, she was Brand Manager for Cadbury Five Star and Cadbury Fuse from September 2020 to September 2021, and Brand Manager for Cadbury Dairy Milk from March 2019 to September 2020.
Earlier in her career at Mondelēz, she served as Customer Development Manager, Sales Operations from June 2017 to March 2019, Area Sales Manager from May 2015 to June 2017, and Management Trainee from June 2014 to May 2015.
