Sandeep Karwa has joined as Chief Executive Officer – AJIO, SHEIN India, F&L Online, according to his updated LinkedIn profile.
Karwa joins the fashion and lifestyle businesses after serving as Country Head at Coupang from February 2025 to March 2026.
Prior to that, he spent nearly 13 years at Flipkart across multiple leadership roles. He was Vice President – Flipkart Ads Platform from January 2024 to February 2025, and earlier served as Vice President and Business Head – Fashion/Softlines between January 2022 and December 2023.
Before leading the fashion business, Karwa was Vice President – Flipkart Quick & Flipkart Wholesale from January 2019 to December 2021. He also served as Senior Director and Business Head – Television and Appliances Business Unit from October 2016 to December 2018, Director of Product Management from December 2015 to October 2016, and Director and Business Head – Smartphones Business Unit from May 2012 to December 2015.
Alongside his operational roles, Karwa held several board positions. He served on the board of Walmart India from July 2020 to February 2025, Wildcraft India from December 2022 to January 2024, and Arvind Fashions’s youth brands business from April 2022 to January 2024.
Earlier in his career, Karwa also worked with The MobileStore, ICICI Lombard, Cognizant and Atos Syntel.
