India’s microdrama platform BULLET Microdrama App has announced the onboarding of Saatvik Goel to its leadership team as the company has strengthened its focus on scaling the platform and expanding its presence in the short-format storytelling category.
Goel has been appointed by ZEE Entertainment Enterprises as Executive Vice President – Marketing, New Initiatives, and has worked closely with the BULLET Microdrama app team as part of the mandate. He has brought over a decade of experience in scaling startups and digital-first platforms.
In his new role, Goel has led marketing and growth for BULLET, with a focus on building the platform’s brand presence, driving user acquisition, and strengthening its positioning in the mobile-first storytelling segment.
Alongside BULLET Microdrama app, he has also overseen marketing for other initiatives within ZEE’s portfolio, including Hipi.
Commenting on his new role, Saatvik Goel said, “BULLET Microdrama app is building in a space that is at an inflection point globally. The opportunity to shape consumer behaviour and establish a new storytelling format in India is incredibly exciting. I look forward to building a strong brand, driving growth, and making BULLET Microdrama app a daily habit for audiences.”
Welcoming him to the team, Azim Lalani said, “We are excited to have Saatvik join the BULLET Microdrama app leadership team. As a new and evolving format, microdrama demands speed, experimentation, and deep consumer understanding. Saatvik’s experience in scaling new-age platforms will be instrumental in accelerating growth, strengthening our market presence, and helping us build this category in India.”
