Some brands shout to grab attention. Others lean on catchy tunes or star power to stay memorable. And then there are the ones that quietly slip into everyday moments, turning advertising into something that feels less like a pitch and more like a story.
This week’s campaigns arrived from very different corners of the marketing world. From Dabur Red’s playful cricket banter and McDonald’s nostalgia led storytelling to Lenovo’s clever take on screen quality and Bioderma’s science first skincare message, brands experimented with humour, insight and timing in their own ways.
Across these categories, the campaigns take very different creative routes. Some lean on humour and nostalgia, while others focus on product insight or brand philosophy. Yet they all share the same goal: to capture attention and leave audiences with a story that sticks beyond the ad itself.
Here are 7 campaigns that made the marketing world a little more interesting this week.
1. Dabur Red
Dabur Red tapped into cricket fever with the return of Chaubey Ji, played by Manoj Pahwa, the food loving everyman who believes good food deserves strong teeth. The campaign rolled out around key World Cup matches, blending cricket banter with the brand’s promise of strong teeth and gums.
Instead of aggressive rivalry, the films leaned into humour and playful sledging. With AI generated backdrops and culturally themed settings for rival teams, the campaign kept the tone light, turning match anticipation into a series of witty moments.
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2. Bioderma – Choose what’s clinically proven. Not what’s viral.
Bioderma’s latest campaign takes a calm but confident stand in the middle of a trend obsessed skincare culture. ‘Choose what’s clinically proven. Not what’s viral.’ The campaign shifts attention from influencer driven hype to dermatologically tested skincare.
Featuring actor Sonakshi Sinha alongside dermatologist Dr Shivangi Rana, the campaign reminds consumers that science should lead to skincare choices. In a market crowded with thousands of moisturisers and endless routines, the message lands as a quiet reality check.
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3. Levi’s – Behind Every Original
Levi’s brings its global campaign ‘Behind Every Original’ to India with Alia Bhatt at the centre of the story. The campaign celebrates individuality, curiosity and the idea that originality often comes from questioning expectations.
Alongside the storytelling, the brand also introduces new denim silhouettes such as the Cinch Waist Jean and the Loose Boot. The campaign blends personal expression with product innovation, positioning denim as both style and attitude.
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4. McDonald’s – Buddy Meal
McDonald’s delivered one of the week’s most perfectly timed nostalgia plays by bringing back actor Sara Arjun. The campaign recreates a commercial she appeared in as a child, revisiting the same playful boyfriend girlfriend banter.
The timing coincides with the buzz around her upcoming film, making the callback feel both familiar and fresh. By connecting past and present, the campaign turns a simple meal promotion into a charming memory lane moment.
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5. Lenovo – Pixel Deficiency
Lenovo has launched a digital campaign titled ‘Pixel Deficiency’ to highlight its monitor portfolio in India and expand awareness beyond its laptop category. The campaign unfolds through a four part film series that focuses on how display quality directly affects everyday digital tasks.
The 45 second hero film introduces a fictional condition called ‘Pixel Deficiency’, a playful concept used to show the problems caused by poor screen clarity and colour accuracy. Through relatable situations across work, gaming, design and studying, the campaign positions Lenovo’s monitor range as the solution for sharper visuals and better performance.
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6. Rasna – Nutri+
Rasna has launched its summer campaign around the introduction of ‘Nutri+’, a nutrition fortified powder drink concentrate designed to offer added vitamins and minerals. The campaign positions the product within the growing health drinks market while reinforcing the brand’s long standing presence in the drink concentrate category.
The campaign features Rakul Preet Singh and also revives Rasna’s playful ‘Prankies’ collectibles, included in select Nutri+ packs. Alongside the toys, the film introduces a new Rasna Girl and Rasna Boy, with seven year old Areez Khambatta making his debut, adding a nostalgic yet fresh twist to the brand’s summer storytelling.
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7. Selected – The Art of Choosing Well
Fashion brand Selected introduced its Spring Summer 2026 campaign ‘The Art of Choosing Well’ with actor Arjun Rampal. The visuals focus on relaxed silhouettes, linen fabrics and muted tones inspired by Scandinavian minimalism.
The campaign reflects the brand’s philosophy of thoughtful dressing and understated style. Instead of loud fashion statements, it celebrates quiet confidence and the idea that sometimes less really is more.
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