Zydus Lifesciences has launched the #LiverKiSuno campaign to raise awareness about liver health and encourage people to pay attention to early signs of liver issues. The campaign aims to educate the public on the importance of preventive care through relatable stories, regional content, and expert advice. The campaign features regional films with Johnny & Jamie Lever, and Suresh Menon, a podcast series with experts including Divyanka Tripathi, and a dedicated information hub- AyushmanLiver.
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It features region-specific films that use humour to highlight how people often overlook their liver’s warning signs. In the North, comedians Johnny and Jamie Lever illustrate this idea through light-hearted sketches, while in the South, actor Suresh Menon presents a humorous take on the struggle between healthy habits and overindulgence.
