Fixderma has unveiled a new version of its logo for the month of June as part of Acne Awareness Month. The move supports the brand’s focus on normalising acne-related conversations and promoting science-backed skincare solutions led by its dermat-recommended Salyzap range.
The #WeFixYourSkin campaign features a collective of skincare influencers and creators, who will help drive awareness around acne causes, treatment methods, and the emotional toll of long-term breakouts. The campaign aims to balance education with empathy, offering both expert advice and real user stories through digital platforms.
At the core is Fixderma’s Salyzap line, which includes Salicylic Acid, Niacinamide, and other acne-fighting ingredients designed to reduce inflammation, clear clogged pores, and control oil production — without damaging the skin barrier. The range is positioned to support different stages of acne: from prevention to treatment and post-acne recovery.
The campaign comes at a time when acne is a growing concern not only among teens but also adults. With consumers placing greater value on skin health over cosmetic fixes, Fixderma’s concern-led positioning aims to fill the gap between prescription care and daily skincare routines.
The brand’s digital campaign is now live across platforms, featuring educational content, expert-led breakdowns, and testimonials — with an emphasis on helping users understand what works, why it works, and when to seek help.
“Acne is not just skin-deep; it affects confidence and quality of life. Through our Acne Awareness campaign and our trusted Salyzap range, we want to empower people with knowledge, empathy, and effective skincare. Our logo change this June is a visual reminder of our commitment: we don’t just sell skincare — #WeFixYourSkin,” said Shaily Mehrotra, co-founder and CEO.
Preetam Jena, Head of Marketing, added, “Today’s consumers are seeking authenticity, empathy, and efficacy — especially when it comes to skin concerns like acne. With the #WeFixYourSkin campaign and our refreshed logo, we’re not only raising awareness but also building a community that feels seen and supported. From real stories to real solutions like our Salyzap range, this campaign is about helping people feel confident in their skin journey.”
