Times OOH has partnered with ArtCrush Gallery, a global digital art platform, to transform everyday travel into a visually inspiring and culturally immersive experience. Through this collaboration, curated digital artworks by renowned Global and Indian artists are now being showcased across Times OOH’s digital network—including major airports, Mumbai Metro Line 1, and premium city media assets in Ahmedabad and Bengaluru. The initiative also extends internationally with featured displays at Mauritius Airport, operated by TIM Global.
The curated content, sourced from a community of over 20,000 artists globally via ArtCrush, delivers a vibrant spectrum of visual storytelling ranging from immersive visuals to narrative-driven installations.
With 30% of Times OOH’s media assets already digital, including large-format video walls, high-frequency digital screens, and smart city billboards, this initiative underscores how content is central to enhancing the relevance and effectiveness of the digital medium. Unlike static displays, digital screens allow for dynamic, adaptable, and rotational content.
For travellers, these curated digital art displays are much more than aesthetic enhancements. They contribute to a more engaging, stimulating, and culturally rich transit environment. The rotating art collection reinforces Times OOH’s commitment to innovation, creative storytelling, and delivering impactful audience experiences. As public spaces continue to evolve, Times OOH is leading the charge in turning transit environments into platforms for cultural engagement and meaningful interaction.
Aman Nanda, Chief Marketing Officer at Times OOH, said, “Travel hubs are more than just transit points; they are spaces where culture, creativity, and community intersect. Through this partnership with ArtCrush Gallery, we’re proud to give a platform to global artists while offering travellers a fresh and uplifting visual experience.”
