In today’s crowded media landscape, it takes more than just eye-catching visuals or catchy slogans to make a campaign memorable. The ads that rise above the noise this week do so by tapping into something deeper—whether that’s a cultural moment, a fresh perspective, or an unexpected twist that stops us mid-scroll. These aren’t just ads; they’re conversation starters and mood changers.
Every week, brands put their best foot forward, rolling out campaigns designed to captivate and engage. While many fade quickly into the background, a select few cut through the clutter with authenticity and creativity. These campaigns don’t just shout louder—they resonate, inspire, and sometimes even challenge us. That’s what makes them stand out this week.
This week’s standout campaigns do exactly that, blending smart ideas with emotional truth to create moments that linger long after the screen goes dark.
Here are Marketing Mind’s top 7 campaigns of the week.
Baskin Robbins
Baskin Robbins India has introduced a new line of Italian Gelato scoops and sundaes, available across its 1,000+ outlets in 290 cities. To support this launch, the company has released three digital films as part of a larger promotional campaign running across major social and digital media platforms. These films focus on heartwarming, everyday moments—like a couple rediscovering joy, a grandmother embracing her playful side, and a group of friends adjusting to life’s changes. The campaign combines storytelling with a strong product push in a fresh and engaging way. The films do more than just advertise ice cream—they celebrate real, relatable human experiences and position the Gelato as a companion to joy, comfort, and connection. The Italian theme adds a layer of sophistication and novelty.
The Derma Co X Zepto
The Derma Co. has teamed up with Zepto to do something thoughtful for their delivery partners in Jaipur. Knowing how harsh the desert heat in Jaipur can be, especially for people constantly outdoors, it decided to give out skincare kits to Zepto’s delivery partners. These kits were meant to protect their skin and make them feel cared for. This move wasn’t just about handing out products—it was about recognising and appreciating the people who keep the city’s quick delivery system running smoothly. The campaign film captured real Zepto riders as they went about their daily routes in the blazing heat. It showed them receiving the skincare kits, taking a break, sharing their experiences, and smiling with genuine appreciation. This personal and emotional touch made the campaign feel authentic and powerful.
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KFC
KFC has rolled out its new Epic Savers offer, where customers can grab 7 Boneless Chicken Strips and 2 Hot Chicken pieces for just Rs 299. The commercial is already generating buzz online. It begins with actor Mrunal Thakur at a KFC counter, hearing about the unbeatable offer. She screams in joy and then dramatically faints from the sheer excitement. Danish Sait then enters as his quirky character Ramamurthy, trying to help her up, only to be swept up in the madness himself.
What truly ties the chaos together is the catchy jingle playing in the background. It repeats the hook “9 for 299” in an upbeat, addictive tune that sticks in your head. The jingle gives the whole ad a musical rhythm, making it feel more like a pop culture moment than just a promo.
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Mother Dairy
Mother Dairy has launched a special version of its well-known Maa Jaisi campaign, this time focused on Mumbai, called Aai Jaisi Mumbai. This new campaign is a heartfelt tribute to the city, comparing Mumbai to a mother. Created by Ogilvy, the campaign shows everyday moments where people in Mumbai show kindness, strength, and care for others—just like a mother would. The campaign connects personally with the people of Mumbai. By comparing the city to a mother, it taps into emotions that are universal and deeply rooted in one’s daily lives. It doesn’t shout for attention, but instead tells warm, relatable stories that make people feel seen and appreciated. The use of local language with the word “Aai” (meaning mother in Marathi) also makes it more intimate and meaningful for Mumbaikars, showing respect for the city’s culture while building a strong emotional bond.
Muthoot FinCorp
Muthoot FinCorp has started a new advertising campaign with famous actor Shah Rukh Khan. The ads show that Muthoot FinCorp is a trusted expert in gold loans in India and focuses on making the process simple and easy for customers. The campaign’s message is clear: gold loans should be helpful and stress-free for people. The campaign shows how it connects with everyday experiences. It shows common problems people face when trying to get loans, like long waiting lines, complicated paperwork, or awkward situations. But instead of making it feel serious or boring, the ads use humour and Shah Rukh Khan’s friendly and charming style to turn these problems into funny moments. This approach not only grabs attention but also makes the idea of borrowing money less scary and more approachable.
Parachute Advansed
Marico Limited’s Parachute Advansed Baby did something very special for Mother’s Day that made it stand out from other brands. Instead of just celebrating babies or the usual way moms are praised, they focused on a deeper, more emotional truth: new mothers often lose sleep and rest because they take care of their babies. To honor this, they created a unique lullaby made entirely from the sounds babies make, like soft coos and gentle babbles. This lullaby wasn’t just a song; it was like a comforting gift from the babies back to their moms, offering them a moment of peace and rest during a very tiring time. By using the babies’ own sounds to soothe the moms, the brand showed it truly understands and supports mothers, not just the babies.
Sensodyne
Sensodyne launched a new campaign to help people understand more about tooth sensitivity and how important it is to treat it early. It created 18 short videos in nine different Indian languages to reach people from many regions and backgrounds, making sure the message connects with a wide audience. The videos tell real stories from everyday people who struggle with tooth sensitivity. These stories show the difficulties people face because of this problem and gently encourage others to recognise the symptoms and get help as soon as possible. The videos also use clear and detailed animations to explain what happens inside the mouth — how tooth sensitivity gets worse over time if ignored, and how enamel erosion exposes the softer layer beneath, causing sharp pain. This mix of real-life experiences and easy-to-understand science makes the campaign stand out because it feels relatable, trustworthy, and informative all at once.
