The Indian Premier League (IPL) 2025 has started with an increase in TV ads, according to TAM Sports. They looked at the first 13 matches of this season (March 22 to April 1, 2025) and compared them to the same period last year (March 22 to March 31, 2024). The report found a 12% rise in ad volume with Parle Biscuits being the biggest advertiser.
In IPL 18, the number of ad categories went up by 13% (from over 45 to over 50), and the number of advertisers grew by 31% (from over 50 to over 65). This shows that more brands are interested in advertising during the IPL.
In this year’s IPL, the Mouth Freshener category dominated the category with 11% ad volumes. It was followed by Ecom-Gaming (10%), Biscuits (9%) and Cars (7%) that joined the top five, alongside Cellular Phones-Smart Phones (5%).
Parle Biscuits was the top advertiser with a 9% share. Next came Vishnu Packaging (Vimal Elaichi) with 6%, Reliance Consumer Products with 5%, and both Dream11 and Groww with 4% each. In IPL 17, Dream11 had the highest share at 11%.
The current season of IPL has seen 23 new types of products, like Biscuits and Cars, were advertised. However, 17 types of products that were seen in IPL 17 didn’t show up in the first 13 matches. Out of 83 new brands, Parle Platina Hide & Seek was the top one, followed by Rajshree Silver Coated Elaichi.
