India celebrates Pandit Jawaharlal Nehru’s birth anniversary on November 14 as Children’s Day, a tribute to the nation’s first Prime Minister who had a deep fondness for children. The occasion brings back fond memories for many, from dressing up for school, gobbling up the sweets, to growing up and understanding the deeper significance of the day. This day is a celebration of the joy, innocence, and boundless potential of the younger generation, filled with a timeless sense of nostalgia.
Brands across diverse sectors use this occasion as a chance to tap into the magic of childhood, honouring the future of our nation and more importantly spreading awareness about the importance of making a difference in young lives. This year, brands like Motilal Oswal Asset Management Company, EatSure, Zepto, and Slurrp Farm rolled out impactful and clever campaigns, with unique messages.
Additionally, other brands such as Balaji Wafers, Fevicol, Goibibo, and Amul joined the festivities with vibrant and engaging social media content, adding fun and creativity to the Children’s Day celebrations. From thought-provoking narratives to playful posts, brands have come together to mark the buzz of the day.
HSBC Mutual Fund
On the occasion of Children’s Day, HSBC Mutual Fund has unveiled “Naye Nazariye Ki Udaan”, a digital campaign that aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing a brighter future for children.
Conceptualised and produced by TheSmallBigIdea, the film is an initiative to educate young parents about systematic investment plans (SIPs) in mutual funds. Furthermore, this ad film captures a whimsical father-child duo as they challenge Sherlock Holmes to find misplaced keys. Through dynamic visuals and witty dialogue, it showcases children’s creativity and problem-solving skills.
The narrative effortlessly links playful imagination to the importance of securing the future, paralleling the role of mutual funds. The voiceover reinforces this connection, fostering an emotional bond with families and highlighting the value of nurturing imagination.
EatSure
In celebration of Children’s Day, EatSure, the flagship D2C platform of Rebel Foods, aims to take customers on a nostalgic journey back to the 90s with a special candy surprise in every order. Exclusively for customers in Tier-1 cities across India, every EatSure order on November 14, 2024, will come with a branded envelope filled with classic candies such as Mango Bite, Melody, Phantom Cigarettes, Imli Sticks and Jelly.
As per the brand, it also aims at distributing over 10,000 envelopes on this day. The campaign has been rolled out across multiple platforms, including Instagram, Facebook, LinkedIn and X.
Designed to rekindle cherished childhood memories, these treats are a nod to the simple joys and flavours that defined an era. By incorporating these classic candies, EatSure aims to share more than just food- it’s delivering a taste of nostalgia and shared experiences, the brand clarified.
The Moms Co.
A baby and mom brand, The Moms Co. (part of the Good Glamm Group) has celebrated the day giving the youngest members of the family the spotlight with a hilarious twist. In a heartwarming and humorous new video campaign, the brand has invited kids to turn the tables and take on the role of “Parent Reviewers”. These young critics share their honest and hilarious feedback on their parents’ “performance” across categories like screen time habits, cooking skills, fun factor, strictness, and more.
The campaign captures the essence of childhood- boundless curiosity, genuine honesty, and a dash of cheeky humour. Parents, listening in from another room, hear their children’s comments for the first time- resulting in priceless reactions. The kids, without missing a beat, offer gentle critiques and suggestions they feel will improve their family life, like more playtime, fewer vegetables, and a “better” bedtime routine. This unfiltered feedback is both hilarious and insightful, showcasing how children see their parents and the parenting journey through their eyes.
The brand through the video campaign shares an instant reminder of how parenting is not just about setting boundaries or guiding young minds; it’s also about listening, growing, and occasionally letting kids remind us of the simple joys in life.
Slurrp Farm and Zepto
Slurrp Farm, a millet-based children’s food brand, has joined forces with Zepto, a quick-commerce platform, to launch a special Children’s Day campaign. Building on Slurrp Farm’s #DigTwistSlurrp initiative, first introduced at the brand’s YES Moms & Dads event earlier this year.
The campaign includes an in-app experience designed to make every customer touchpoint delightful. A standout feature is the playful ‘Yummy!’ chime sound that plays whenever a Slurrp Farm product is added to the cart, underscoring the excitement of making better choices. Through this partnership, both brands aim to expand the healthy snacking category, addressing a growing consumer focus on wholesome eating and the importance of setting healthy habits early.
The film has been conceptualised and ideated in-house by Slurrp Farm’s brand team.
The campaign film follows Prakash, Zepto’s delivery partner, as he is swept by kids’ infectious energy and playful moves. Joining their lively dance party, his transformation showcases the magic of wholesome connections. The narrative follows the journey from order to doorstep delivery, showcasing the thrill of fast, reliable service that families can count on to bring them wholesome options made from trusted ingredients.
Gritzo
Gritzo, a Children’s Brand of HealthKart and a brand in personalised nutrition drinks for children, has launched its latest digital campaign, “Nahi Chalega”, to challenge the status quo in kids Health Food Drinks and promote its personalised SuperMilk product range. The ad film aims to alter parents’ perspectives on kids’ nutrition by highlighting Gritzo’s personalised approach offering specially formulated health drinks that cater to individual needs based on age, gender, and specific health goals.
In the ad, a light-hearted jingle sung by a mother showcases various humorous situations where items of clothing and accessories don’t interchangeably fit siblings- a clever analogy for Gritzo’s belief that “one-size-fits-all” solutions don’t work for children’s unique nutritional needs. The campaign’s message is: personalised nutrition is essential, and Gritzo SuperMilk, formulated for different age groups, genders and health goals, is the correct choice for all parents.
The “Nahi Chalega” campaign will run from mid-November to mid-December and will be available on YouTube, Instagram, and Facebook. It will also be shown on connected TVs for broader visibility.
The campaign was conceptualised by Contract Agency (a part of the WPP Group).
BigBasket
To celebrate Children’s Day and unveil their offering, BigBasket has partnered with Talented to create a multi-city outdoor campaign. The outdoor campaign is live in Bengaluru, Pune and Hyderabad, with more activations planned throughout the month.
Motilal Oswal Asset Management Company
Motilal Oswal Asset Management Company (AMC) has rolled out a touching film that nudges parents to learn the most Important full-form of systematic investment plans (SIPs) for their children’s future.
The story follows a middle-aged father confidently answering his daughter’s questions on educational full-forms such as MBBS, LLB, etc. But when the mother asks him about the projected fees for these courses, he is left speechless- a relatable scenario for many parents today. This moment serves as a wake-up call, highlighting the significance of SIP’s as a means to financially plan for educational aspirations.
HDFC Bank Parivartan
HDFC Bank, a private sector bank, through its CSR initiative- Parivartan, has marked this Children’s Day by commemorating its commitment to uplift and empower young minds across India through quality education. The bank unveiled a digital campaign #LittleSmilesBigDreams showcasing the bright young students at schools supported by HDFC Bank Parivartan.
CITTA
A Pune-based baby bath and skincare brand, CITTA, has launched what they call a ‘Fairness Test’- a tool designed for parents to “measure” their babies’ skin tone in terms of fairness. The test that asks parents to evaluate their baby’s complexion, nudging them to question whether it’s fair enough.
Here’s the twist: instead of delivering a “fairness” score, the brand sends a much-needed message. The brand stated that the “Fairness Test” is launched to confront one of society’s ugliest truths: the relentless and toxic pressure to conform to fairness ideals, even when it comes to innocent babies. CITTA created this tool not to promote fairness products but to expose the reality that many parents feel compelled to seek them.
As per the brand, the campaign’s real purpose is to make parents pause, reflect, and hopefully shatter the unFAIR expectations they have been conditioned to believe.
Radio City
This Children’s Day, Radio City, has commemorated young listeners through an immersive, week-long event titled Junior Jocks. Radio City and WOKA has underscored the importance of delivering safe, enriching, and empowering content, exclusively tailored for children below the age of 14 years.
With WOKA’s philosophy of Saaf, Safe Manoranjan (Clean, Safe Entertainment) and Radio City’s multi-market reach, this partnership has encouraged parents to seek secure content avenues, advocating child-friendly media in a time marked by pervasive digital consumption.
Through this collaboration, Radio City and WOKA has extended an invitation to children to co-host alongside Radio City’s RJs, crafting an unforgettable experience that celebrates the spirit and innocence of childhood. This exclusive program was broadcasted live across ten key markets- Mumbai, Delhi, Pune, Jaipur, Udaipur, Ahmedabad, Varanasi, Lucknow, Kanpur, and Patna.
The event transformed the airwaves into a jubilant playground on November 14, where children assumed the role of RJs for the day. They expressed what Children’s Day meant to them, engaged in trivia games, and participated in live interactions, showcasing their talents.
McDonald’s
Netflix India
Fevicol
Prime Video
Spotify India
Centerfruit India
Goibibo
Google India
MakeMyTrip
Nutralite
Blinkit
Parle-G
Chola MS
Kokuyo Camlin
Balaji Wafers
Amul
TATA AIG
Pizza Hut
DealShare
Jindal Stainless Steel
Gaspaz Fizz
