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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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OTTplay Premium Joins Hands With JioCinema To Expand Content Library & Amplify Streaming Experience

MM Desk by MM Desk
November 13, 2024
in Marketing
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OTTplay Premium Joins Hands With JioCinema To Expand Content Library & Amplify Streaming Experience

OTTplay Premium, an AI-based recommendation engine, has partnered with JioCinema, to further strengthen its content portfolio, and enhance the streaming experience for its users. OTTplay Premium subscribers will have complete access to JioCinema’s entire content library with immediate effect, including shows, movies, sports, and exclusive originals.

As per the platform, subscribers will also benefit from premium titles sourced from NBCUniversal, Warner Bros. Discovery, and including shows such as ‘Bigg Boss’, ‘Game of Thrones’, movies which also include regional content like ‘Unaad’ and ‘Rathnam’ along with exclusive Jio Originals like Khalbali Records, PILL, Gaanth and live TV channels like Colors, Comedy Central and MTV Beats.

In addition to all the new content, subscribers will also get premium titles sourced from HBO and Peacock, like ‘The Penguin’, ‘Chicago P.D’, ‘Succession’, ‘Suits’, ‘The Fall Guy’, and ‘The Office’, among others.

JioCinema’s library will be initially available through OTTplay’s Android and iOS apps, followed by a phased rollout on desktop and smart TVs in the coming weeks, ensuring a smooth and comprehensive user experience across multiple platforms.

With its expanded content offerings, OTTplay now provides users access to a vast array of JioCinema’s localised and international programming. The addition of sports, along with originals from HBO, NBCUniversal, and others, aims to enhance user engagement and satisfaction.

Commenting on the partnership, Avinash Mudaliar, CEO, OTTplay, said, “This partnership with JioCinema marks a significant milestone in OTTplay’s journey to become the ultimate destination for content discovery and streaming. By offering access to JioCinema’s rich catalogue, including sports and exclusive originals, we are broadening our content library to meet the diverse preferences of our users. With this integration, we are confident that OTTplay Premium will continue to lead the market in providing personalised, high-quality content across all regions of India.”

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