Radico Khaitan, an IMFL company, has rolled out a new brand campaign featuring Bollywood actor Saif Ali Khan for its whisky brand- Royal Ranthambore Heritage Collection.
As per the company, this campaign elevates luxury to new heights, blending opulence with the raw, untamed spirit of the wild, making this TVC a bold statement in the world of fine whiskies.
Khan has brought his apex game, seamlessly blending his royal heritage with the bold sophistication of Royal Ranthambore Whisky. With his suave style and charm, he embodies the perfect balance of nobility and allure, capturing the very essence of Royal Ranthambore Whisky, company further clarified.
In the brand campaign, his regal charisma dances in harmony with the whisky’s flavour. Picture this- Khan, standing tall beside the majestic Ranthambore tiger, fusing royal elegance with a modern twist. But this campaign is more than a celebrity endorsement; it’s a celebration of two icons that redefine sophistication and tradition, inviting viewers into a world where luxury knows no bounds, the company stated.
Commenting on the development, Khan said, “This brand is a beautiful blend of tradition and modern luxury, much like my own journey. I’m thrilled to be part of a campaign that truly embodies strength and sophistication, showcasing everything that makes this whisky exceptional. It has character and depth, and I feel honoured to represent such a unique fusion of heritage and contemporary flair.”
Speaking about the campaign, Abhishek Khaitan, Managing Director of Radico Khaitan, said, “The new Royal Ranthambore Heritage Collection Whisky Campaign is a proud moment for us as we redefine luxury in the Indian spirits industry, which we call Indi-Lux. Our whisky embodies the regal essence of Ranthambore and the untamed spirit of its iconic tigers. In Saif Ali Khan, we found the perfect embodiment of this blend of royalty and sophistication. His Nawabi heritage and effortless elegance resonate deeply with the brand’s identity.”
“Just as our whisky is a perfect balance of strength and smoothness, Khan seamlessly reflects the same duality. Together, we aim to deliver an unparalleled experience of luxury and tradition to discerning consumers,” he added.
Further, Amar Sinha, COO of Radico Khaitan, said, “This isn’t your average whisky campaign. When we envisioned Royal Ranthambore Whisky, we aimed to bring the concept of sipping royalty to life – and who better to embody that than Saif Ali Khan. Saif stepped in, took a sip, and let his Nawabi magic weave its spell!”
He continued, “This partnership is more than just a celebrity collaboration; it’s akin to hosting a royal feast, where every detail is meticulously crafted. Saif fits our brand like the perfect finishing touch on a finely aged whisky. Together, we’re creating an experience that goes beyond mere drinking; we’re celebrating a lifestyle steeped in elegance and tradition. So, here’s to crafting more royal moments!”
