Mortein, a brand in pest control, has unveiled a new campaign,, spotlighting its product- Mortein 2-in-1 spray, which kills both mosquitoes and cockroaches.
The new campaign reinforces the convenience and efficacy provided by Mortein 2- ‘Bacche Bacche Ko Pataa Hai’ in-1 for Indian households to kill both cockroaches and mosquitoes.
With growing concerns among Indian parents over the health risks posed by pests- particularly during the monsoon season when diseases like dengue, malaria caused by mosquitoes, and typhoid caused by cockroaches are rampant, the new campaign underscores how Mortein’s 2-in-1 spray offers an easy and comprehensive solution for protection from both mosquitoes and cockroaches, ensuring peace of mind for families.
The new campaign, developed by Havas, ensures Indian families that they can address two common household pests with one solution, bringing both convenience and peace of mind.
The TVC spotlights how Indian households can be stress-free while spending time with their family if they have access to Mortein 2-in-1 that targets both mosquitoes and cockroaches.
Click here to watch the ad campaign-
Speaking about the development, Saurabh Jain, Regional Marketing Director, South Asia- Hygiene, Reckitt, said, “Mortein has always been dedicated to evolving with our consumers’ needs. Today, the majority of household pest spray users in India use a spray which is exclusively designed for either mosquitoes or cockroaches. Since the majority of households face both Mosquito and Cockroach problems through the year, it could leave the consumers vulnerable. Our latest campaign highlights the power of India’s first 2-in-1 spray to always deliver all-round protection. Mortein 2-in-1 spray provides 100% kill on both Cockroaches and Mosquitoes with one spray, providing comprehensive protection to Indian homes.”
Further, Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Creative India, said, “Sometimes it is important to grab the consumer by their shoulders and jolt them out of their inertia. This is exactly what this campaign aims to do through slice-of-life, relatable situations, in a light-hearted manner. With Mortein 2 in 1 spray, there is no reason any more to risk your family’s health and home’s hygiene by using the wrong spray on the pests, just to save a few bucks.”
Agency Credits-
Creative Agency – Havas Creative India
Chief Creative Officer- Anupama Ramaswamy, Chief Creative Officer and Joint Managing Director
Production house- Purplepink Films & Media Pvt. Ltd.
Executive Producer- Apoorvi Sethi
Producer- Harit Sethi
Director- Jayant Sarin
Music- Zeno Rodricks
VFX- Sachin
