Having launched Real Fizzin in July, this year, and signing Bollywood Actor Sidharth Malhotra as its brand face, Dabur Real has spotlighted its exciting five-flavour range of Fizz beverages in its first ad campaign.
Conceptualised by Lowe Lintas, the film has been choreographed to complement a captivating soundtrack, enhancing its visual appeal and charm with a lively presentation and a catchy melody.
Commenting on the launch of the same, Mayank Kumar, Vice President- Marketing, Dabur India, said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”
To this, Vasudha Misra, Regional Creative Officer, Lowe Lintas, added, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”
The film is now live on all online and offline platforms.
Link to ad campaign:
Credits-
Agency: Lowe Lintas
Creative: Vasudha Misra, Mohit Arora, Vibhor
Account Management: Sunil Manhas, Sanjeet Kumar, Fatima Suhail
Planning: Madhavi Guha and Aniket Das
Production House: Gingerman Production
Director: Siddharth Sen
