Sony Pictures Networks India (SPNI) has announced that Neeraj Vyas, Business Head — Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024.
After an extensive career spanning close to three decades, Vyas has decided to embark on a new entrepreneurial journey, as per the company.
Vyas has been instrumental in shaping several key businesses at SPNI, including the flagship General Entertainment Channels (GECs), Sony Entertainment Television, Sony SAB, Sony PAL, and the Hindi movies cluster. His journey with SPNI began in sales for Sony Entertainment Television (SET), and he swiftly rose to the position of National Sales Head for the channel in 2005. Within five years, he was appointed Executive Vice President for Sony MIX, the network’s Hindi music channel, demonstrating exceptional leadership and strategic vision.
In 2011, he took on the responsibility for Sony MAX, followed by Sony SAB and Sony PAL in 2017, and Sony Entertainment Television in 2023. Under his guidance, Sony SAB was successfully repositioned as a premium entertainment brand, achieving significant growth through a revitalised programming line-up and content strategy, the company stated.
