INNISFREE, a leading Korean skincare brand, has appointed Indian actress Wamiqa Gabbi as its first ever brand ambassador in India.
This partnership is believed to elevate and amplify the brand’s presence in the country, establish a connection with a wider audience, infuse the nation’s skincare routine with the potent power of its natural ingredients and inspire a new generation of beauty enthusiasts to embrace the innovative spirit of Korean expertise- nature-powered skincare.
Known particularly for hydrating and nourishing the skin and using natural ingredients like Korea’s Jeju Island, INNISFREE provides a plethora of solutions catering to the unique needs of diverse Indian skin types and becoming a staple in everyday skincare routines.
That being said, since Wamiqa Gabbi already embodies the essence of natural beauty and effortless elegance, she become the perfect representative for INNISFREE.
Sharing her views on becoming INNISFREE’s first brand ambassador in India, Gabbi said, “I’ve always been fascinated by Korean skincare, and INNISFREE has been a beloved favorite of mine for years. Being a vegan myself, joining hands with INNISFREE feels like a natural extension of my personal ethos. INNISFREE’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values. Each product I’ve used has surpassed my expectations, and I’m beyond excited to share my love for the products and values with everyone.”
Commenting on the development, Paul Lee, Managing Director and Country Head, Amorepacific India, said, “INNISFREE is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”
To this, Mini Sood Banerjee, Assistant Director and Head of Marketing and Training, Amorepacific India, added, “We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality.”
Additionally, Yezy Jeon, Brand Manager of INNISFREE India, also mentioned, “We’re all very excited to welcome Wamiqa Gabbi to the INNISFREE family. Our products are loved for being gentle and effective on each skin type, and with Wamiqa as the face of the brand, we aim to encourage our consumers to make conscious choices and join us in our journey towards a greener tomorrow.”
