Lay’s Introduces Three New Global Flavours Amid Growing Demand For Korean-Inspired Tastes
Lay’s has introduced a new limited-edition ‘Flavours of the World’ range in India, featuring internationally inspired ...
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McDonald’s India Launches K-Drama Inspired Campaign For Its New Korean Range
McDonald's India (West & South), owned and operated by Westlife Foodworld, released an ad campaign for ...
Prime Video Rolls Out Channel K As An Add-On Subscription For Korean Entertainment
Prime Video has unveiled Channel K, the Korean entertainment channel of Interactive Media Mix (IMX), as ...
Cheil SWA Group Reveals New Visual Identity & Philosophy For Cheil X Inspired From Its ‘Korean’ Origin
Building on the Cheil’s legacy of Tech inspiring creativity, the new visual identity of Cheil X ...
Cheil’s Experience Commerce Bags Nissin Geki Korean Noodles’ Social Media Mandate
Following a competitive multi-agency pitch, Cheil Network's full-service digital native agency, Experience Commerce (EC), has won ...
Why Korean Startups Are Entering Indian Markets
The K-wave, or the Korean wave, that started in 1990s, has continuously gained momentum, with a ...
From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal
In a free flowing conversation with Marketing Mind, Divya Aggarwal, Chief Growth Officer, Impresario Handmade Restaurants ...
Hashtag Orange Wins 360-Degree Creative Mandate Of The Krazy Kebab Co.
One of the new brands- The Krazy Kebab under Sky Gate Hospitality, parent company of Biryani ...
Amazon Merges miniTV With MX Player To Roll Out A Free Streaming Service
Amazon has recently acquired key assets of MX Player, including its popular free streaming OTT platform ...
One Source Bags Integrated Marketing Mandate Of Titan Capital-Backed Boba Bhai
Titan Capital-backed bubble tea brand ‘Boba Bhai’ has entrusted integrated marketing consultancy firm- One Source with ...
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