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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Paytm CEO Complained About His iPhone X, Gets Epic Replies From Xiaomi & OnePlus

Shubham Sachdeva by Shubham Sachdeva
June 13, 2018
in Marketing
A A

Indian smartphone market is very competitive nowadays. The entry of brands like Xiaomi, Vivo, and OnePlus has made the life of customers better by providing amazing smartphones at affordable prices.

Source

Paytm CEO Vijay Shekhar Sharma complained about his iPhone X on Twitter and got responses from popular smartphone makers including Xiaomi and OnePlus. Vijay tweeted “My iPhone X is in this state since yesterday evening. All, multiple combos of hold key press, haven’t worked to restart it !” and even shared a video showing the issue he was facing.

My iPhoneX is in this state since yesterday evening. All, multiple combos of hold key press, haven’t worked to restart it ! pic.twitter.com/WgN39JrMAr

— Vijay Shekhar (@vijayshekhar) June 11, 2018

Companies know that Twitter complaints are something that modern customers pay attention to before buying new smartphones. Xiaomi India head tried taking advantage of the situation and he offered a new smartphone to Paytm’s CEO.

Maybe it's a signal – time to switch to the No. 1 smartphone brand in India! ????

I would be happy to send one to you personally.

— Manu Kumar Jain (@manukumarjain) June 11, 2018

This was something like an invitation for users on Twitter to join this convo and share their views on it.

Interesting paradox

So interesting paradox is, one who can buy a new phone daily, gets a phone as a gift ☺️

— ASHISH JOHRI (AJ) (@Ashish_Johri_) June 11, 2018

35k OnePlus6 = nearly same quality.

1lac iPhoneX = same quality
35k OnePlus6 = nearly same quality.

Choice is yours!

— Pratik Patel (@pratikpatel_in) June 11, 2018

@oneplus @OnePlus_IN hope you folks can offer an speed for need ????

— Derek Kandur (@derekkandur) June 11, 2018

And OnePlus entered with a bang.

You won't regret it. 😉

— OnePlus (@oneplus) June 11, 2018


That’s savage

यहॉं खुलेआम ग्राहक तोडा जा रहा है ????????

— pankaj jha (@pshnkaj_kashyap) June 11, 2018


Appreciate it Team OnePlus

Now that's called Camaraderie! Appreciate it Team OnePlus

— Prithvi Handa (@prithvihanda) June 12, 2018


Source

This isn’t the first incident when Manu Kumar Jain has offered free Xiaomi phones to people complaining about Apple devices. Last year, he offered a free Redmi Note 4 to CommonFloor cofounder when he complained about battery issues in his iPhone 6.

Vijay Shekhar hasn’t replied to Xiaomi and OnePlus but it shows how eager these brands are to market their products. This is a great way of marketing as a lot of people follow Vijay Shekhar and this was able to draw the attention of smartphone lovers.

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