House of Beauty has elevated Sanjali Giri, who had been associated with the company as VP- International Brands Distribution and Retail for the past three-and-a-half years, to the position of Chief Business Officer (CBO).
In her new role at the company, she will be spearheading the strategic initiatives and further expansions of international brand portfolio while leading overlooking the overall business growth of International Brands division.
Under her leadership over the past years, House of Beauty has successfully introduced six pioneering beauty brands to the Indian market.
That being said, she currently serves as the driving force behind a portfolio of iconic international beauty brands, including Anastasia Beverly Hills, Kylie Cosmetics, Max Factor, Juice Beauty, Neal’s Yard Remedies, and EcoTools.
In addition, she also spearheads the entire international beauty brand portfolio at House of Beauty, encompassing the brands P&L and Marketing in the country and is credited with propelling these brands through a comprehensive 360-degree brand-building strategy alongside the global guidelines.
