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24YO Woman Sets An Example By Declining Internships With ‘Nicest Rejection Letter’

Woman from Delhi politely declined 80 internship applicants, earning praise for her gracious rejection letter.

Priyanka Kesarwani by Priyanka Kesarwani
August 10, 2023
in What’s Buzzing
A A

In a heartwarming display of empathy and professionalism, a 24-year-old woman from New Delhi has won admiration for her exceptional approach to declining job applicants. Ria Chopra, the editor-in-chief of the creative startup Stumble, recently shared her experience of crafting rejection letters that not only conveyed the news of non-selection but also uplifted the spirits of candidates by acknowledging their talents and efforts.

 

View this post on Instagram

 

A post shared by Ria Chopra 🐍 (@riachops)

Chopra’s tweets about this unique approach have resonated widely, amassing over 92,000 views and numerous comments within a week. In her own words, she aimed to write “rejection mails that I would have liked to receive,” underlining the importance of fostering positive and encouraging communication.

I wrote some rejection mails today. This was the first time I’ve written rejection mails, though I’ve received my fair share of them – when you’re a freelance writer or a creative worker of any kind, you tend to get VERY familiar with rejection. It’s weird how nobody… (1/4) pic.twitter.com/wml4L1K8qn

— Ria Chopra 🐍 (@riachops) August 1, 2023

The story unfolded when Chopra had to choose two interns out of nearly a hundred applicants. Facing the daunting task of sending rejection emails to about 80 individuals, she drew on her own experience as a former freelance writer who had once encountered similar setbacks. This background motivated her to ensure that the applicants did not experience feelings of devaluation despite not securing positions at the startup.

Chopra explained her rationale, saying, “When you’re in the creative field, you really put your heart and soul into your applications because it isn’t just a business transaction for you, and I could see from the applications that a lot of people had put in care and effort in writing to us.” She went on to emphasize her desire to avoid causing applicants to feel inadequate or less creative due to a rejection.

I can never make my peace with rejection that is badly done. Rejection that is demoralizing. That brings you down rather than build you up. That comes only after you send multiple follow-ups and hold on to bits of hope and months later you get a badly-typed email telling you no.

— Ria Chopra 🐍 (@riachops) August 1, 2023

Having experienced rejection firsthand during her freelance writing career, Chopra’s sensitivity to the impact of rejection letters led her to take a compassionate and understanding approach. Her experience underscores the significance of considering the human aspect in professional interactions, especially when dealing with those who are embarking on their careers.

Chopra’s story serves as a heartening reminder that a simple gesture of kindness and respect can leave a lasting impression on job applicants, nurturing a positive outlook and encouraging continued efforts in their creative pursuits.

Reactions and Appreciation From Netizens

Hats off to you. I used to do something very similar as a manager. This thread really left me with a smile.

— Wanderer (@ArghWii) August 2, 2023

Hi. Been following you for a while and I love this. It is so thoughtful and makes all the difference in the world to the person receiving a thoughtfully written rejection letter.

— Hermina Christopher (@Hermina66627806) August 1, 2023

How nice of you!

— Resh Susan (@thebooksatchel) August 1, 2023

Hi. Could you help with a guide to write anice rejection/pass email. My job entails the same and have always wanted to be kind and soft at least in the emails

— J O J O (@bubblewrapster) August 2, 2023

That's such a kind initiative. You should share a template, would help people like me who run businesses and hire frequently. Be a little kinder with ones we can't onboard would be really nice 🙂

— Vivek Ahuja (@wewakeahuja) August 2, 2023

Feeling Inspired? Let us know in the comment if you liked her story?

Also Read: Meet The New Indian-Origin CFO Of Tesla : Vaibhav Taneja

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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