Zydus Wellness enters the performance hydration segment with Glucon-D Recharge, tapping into rising fitness and wellness trends. Backed by Milind Soman, the range combines glucose and electrolytes, and is positioned around everyday movement with its ‘Move. Recharge. Repeat’ campaign.
Zydus Wellness has expanded its Glucon-D portfolio with the launch of Glucon-D Recharge, marking its entry into the fast-growing performance hydration category. The move reflects rising fitness awareness and evolving consumer lifestyles focused on active, everyday movement, with Milind Soman coming on board as brand ambassador.
Glucon-D Recharge combines glucose and electrolytes to support energy and hydration, and includes a no-added-sugar electrolyte variant. Available in ready-to-drink bottles and sachets, the range extends the brand beyond its traditional instant energy powders.
The launch is backed by an integrated campaign built around the idea of simple, consistent movement. Anchored in ‘Move. Recharge. Repeat,’ it positions the product as a science-backed hydration solution for everyday fitness.
Tarun Arora, CEO, Zydus Wellness, said, “India’s fitness paradigm is undergoing a decisive shift. Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives. At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-D from a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement.”
“With Glucon-D Recharge, we are entering the performance hydration space in a bid to support millions of Indians in staying active, consistently and sustainably. In this journey, we are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision,” he added.
Speaking about the association, Milind Soman said, “For me, fitness has never been about intensity or chasing perfection. It is about staying consistent and enjoying everyday movement, whether it is running, walking, or simply being active. Over the years, I have realised that small, daily habits make the biggest difference. I am glad to partner with Glucon-D Recharge because it encourages people to stay active in their own way while supporting their bodies with the right energy and hydration.”
