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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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Zouk Launches Powerपोटली Initiative To Support Education Of The Girl Child

Shubham Sachdeva by Shubham Sachdeva
November 9, 2023
in Campaigns
A A

Education is the best way to empower someone. Those who don’t get a chance to get a proper education know the value of it. Although times are changing, in many parts of India, there is still gender inequality when it comes to providing education. To raise awareness regarding this and empower girls, lifestyle brand Zouk has announced the #Powerपोटली initiative.

Want to know more details about the initiative? Well, let’s get into the details:
Zouk

To support girl child education, Zouk has created miniature bag key chains named Powerपोटली. These key chains are being sold on Zouk’s official website. The best part is that all net proceeds from the sale of these key chains would be donated towards Girl Child Education through Smile Foundation’s ‘She Can Fly initiative’.

For those who don’t know, this initiative helps women and girls by giving them an opportunity to get education, vocational skill training, healthcare, and nutrition.

View this post on Instagram

A post shared by Zouk (@zoukonline)

Tons of customers, influencers, and even celebrities, including Eisha Chopra and Zoya Akhtar, are supporting this initiative.

View this post on Instagram

A post shared by Zoya Akhtar (@zoieakhtar)

View this post on Instagram

A post shared by Eisha A Chopra (@eishachopra)

To show your support, you can buy the Powerपोटली from zouk.co.in

Also Read:7 Ads That Celebrate Women & Shatter Stereotypes Around Them

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

June 4, 2026
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