Hindustan Unilever (HUL) stepped up investments in brand building during the June quarter, with advertising and promotion expenditure rising 11% year-on-year to Rs 1,657 crore from Rs 1,498 crore in the corresponding period last year.
The higher spending comes as the FMCG major accelerates investments in market development, channel expansion and portfolio transformation, following its strongest quarterly growth in over three years. HUL reported underlying sales growth (USG) of 10% and turnover of ₹17,184 crore in the June quarter, marking its highest growth in 13 quarters. Underlying volume growth stood at 5%, while EBITDA grew 8% to Rs 3,947 crore.
The company highlighted that it continues to step up advertising and promotion (A&P) investments as part of its strategy to strengthen brand power, enhance omnichannel execution and support long-term growth, even as it navigates commodity inflation and a volatile operating environment.
Commenting on the results, Priya Nair, CEO and Managing Director, commented: “Despite global geopolitical volatility, the Indian economy demonstrated resilience, supported by proactive fiscal and monetary policy measures. The underlying demand environment remained stable during the quarter. Against this backdrop, HUL delivered turnover of Rs 17,184 crores and 10% USG, driven equally by volume and price. This marks our highest growth in thirteen quarters.”
She added, “The performance reflects the strength of our brands, increasing competitiveness of our portfolio, and disciplined execution of our strategic priorities. As our investments in market development, channel expansion and portfolio transformation continue to scale, we are building a stronger, future-fit business. While we continue to navigate the short-term dynamic environment, we remain focused on driving volume-led revenue growth.”
